it’s a new year and a new reality in the world of blogging. today i am going to candidly share with you the nuts and bolts of this reality, how that is affecting me as a blogger, and how that changes certain ideals i have been tightly holding on to.
readers of Fresh Hues know i believe in full transparency about how i operate Design Seeds and Fresh Hues. i have also been very vocal about how i believe sponsored and affiliate posts are huge contributors to the declining relevance of blogging. a recent Refinery29 post illustrates the fall out and challenges in blogging. it tackles head on the declining relevance of fashion blogging, and sponsored / affiliate content’s role in this.
the effect of sponsored and affiliate content extends beyond its negative affect on blogging’s relevance, it has greatly affected (in a negative way) traditional advertising (ads you find in the columns and other designated areas such as headers). this has resulted in declining revenue for many bloggers who will not succumb to sponsors’ desires to be in blog content.
as Design Seeds is a costly site to run, this decline in traditional ad revenue is forcing me to consider other revenue streams.
it is clear as day to me that in 2014 i either need to change how i monetize, or i will be changed (i will not be able to afford to continue Design Seeds).
in exploring alternate income streams, i am reconsidering my approach to social media. i am fortunate to have a strong following on Pinterest. because of this, i am continually offered different affiliate opportunities. i have declined all opportunities the past few years, but the landscape has significantly changed and those affiliate programs have evolved into some very interesting partnerships. i am currently talking with one agency in particular that i have been impressed with. i am already pinning from their associated brands, and they offer me means to what i believe to be relevant and fresh content. this will enable me to monetize beyond my traditional ad revenue, ebook sales, and Society6 shop through social media and reconsider how that integrates with my blogging here on Fresh Hues.
in spirit of full disclosure i wanted to share with you the struggle, how i am adapting to the challenges, and the whys behind the changes.
thank you for your continued support and passion for inspiration. here’s to a 2014 filled with positive change and new opportunities that will grow how i can continue to offer you inspiration you come to expect on my sites, as well as what is yet to be discovered.